We’re thrilled to welcome drinkers back into the brewery! Our new Back to the Brewhouse Experience dives deep into the brew process and our history as craft beer revolutionaries. One of our guides will walk you through the making of Boston Lager, explaining how Jim Koch discovered a family homebrew recipe and used it to pursue better beer. Then we’ll explore the research and development process that drives all of Samuel Adams’ innovation.

Your $10 ticket includes:

• A guided tour of our brewhouse
• A pint of Boston Lager to enjoy during your tour
• A sample of an exclusive R&D style
• A souvenir Perfect Pint Glass

Join us on the Back to the Brewhouse Experience! Book your experience here.

For an elevated experience, check out our Bier Keller, where we bring together two age-old pleasures: beer and cheese. On the Bier Keller Experience, you’ll be served three brewery-exclusive beer, paired with two local cheese, while learning about our barrel-aging history and process. 

^{Experience offerings will be limited as we work through the reopening process. Please bear with us and reach out if you have any questions.}