Home of EXPERIENCES

Sam Signature Experience

Learn about the brewing process and our Research and Development program for Samuel Adams innovation. Tour our brewhouse and taste with us. Some walk-in availability.

Beyond the Brewhouse

Looking to dive deeper into our company's rich history and brewing processes? Join us on this hour-long excursion as one of our guides leads you through all of our brewing spaces including our Brewhouse, Bier Keller and Sour Barrel aging facilities, all while you enjoy three samples of fresh beer. 21+

Bier Keller Experience

Join us in our Bier Keller as we bring together two age-old pleasures: beer and cheese. We'll take you down to our barrel-aging cellar where we'll taste through three small-batch, barrel-aged beers and pair them with two locally-sourced cheese. Our guides dive into the history, science, and creative process of how these beers are made. 21+.

VIP Pass Experience

Ever wondered how a beer makes it from the experimental stage to being a bona fide Sam Adams beer? Join us on the VIP Pass Experience to find out! Tour our most exclusive research and development spaces, including our Nano Brewery where you'll sample a never-before-seen experimental beer, and our canning line where you'll leave with an R&D can! 21+

Book a Private Tour

Join us on a private tour experience! Our guides craft each experience to the group so whether you have loads of questions or are looking for laughs with friends we can assure a great experience. 21+

Cold Season Beer Cocktails: Special Guided Tasting

Every Friday & Saturday

Warm up and wait out the New England Winter with us by joining one of our brilliant Brewery Ambassadors for 30 minutes of beer education, history, and beer mixology. You’ll sip on our holiday brews, but in cocktail form, paired with tasty chocolate chip cookies. A wonderful way to welcome the holiday seasons.