Octoberfest Celebration at Sam Adams Boston Brewery

Raise a Stein of Octoberfest!

We’re honoring the centuries-long tradition with our annual Octoberfest Celebration! Originally held in 1810 to celebrate the marriage of the Crown Price of Bavaria, Oktoberfest has become a 16-day festival in Germany centered around marzen-style beers. These lagers were traditionally brewed in March, lagered (or stored) in caves to keep cool through the summer, and then drank come fall. Marzens were the style of choice at the first Oktoberfest, sparking brewing inspiration for years after.

With fall upon us, that only means one thing, IT’S BEER SEASON! Our annual Octoberfest celebration will be taking place from September 20th to the 22nd at the Downtown Taproom and September 27th to the 29th at the Boston Brewery, a VIP Octoberfest Beer Dinner on September 26th.

While both locations will be featuring different entertainment lineups, we’re excited to share our featured fest-style brews that we’ll be debuting:

FESTBIER / 5% ABV

Brewed in the tradition of a modern Munich festbier, this refreshing yet hearty pale lager uses heirloom pilsner and Munich malts as well as a famous German monastery’s lager yeast to create a clean, malty beer worthy of celebration.

FESTWEISSE / 5.8% ABV

In collaboration with traditional German brewers, Schneider Weisse, we've crafted a special beer for Oktoberfest. True to Schneider's brewing heritage, Beer Garden Festweisse uses a generous amount of wheat to create a full-bodied yet sessionable beer while the addition of Cascade hops provides a distinctively American citrus aroma. We're honored to bring this new weissebeer to life with our friends. Prost!